Blast Radius

Blast Radius was a digital marketing agency, known for striking websites built in a short time. As technical architect I worked for brands such as Michelin, Land Rover, Boursin and Novartis.

For Michelin I was one of the technical architects of its web shop, on a Java-based e-commerce platform. The other projects were campaign websites. There I led remote development teams to build them in a short time, and chose with them the best technology for each job.

The most demanding was the launch campaign for the new Range Rover in 2012: a complex website for an important client, built under high pressure, with a live stream of the reveal.

As a Technical Architect, my responsibilities included:

• Co-architecting Michelin's web shop on a Java-based e-commerce platform
• Leading remote development teams on campaign websites with short deadlines
• Choosing the right technology for each project together with the development teams
• Advising clients and internal teams on technology, budgets, timelines and risk
• Mentoring developers on architecture and best practices